Attractive campuses

Key take-aways

What makes a campus attractive for universities and companies?

CoreNet hosted a breakfast session at the Technical University of Delft on the 24th of April. Sessions’ theme was ‘Attractive campuses’, which is a global actual theme for cities around the world. Ellis ten Dam (Boardmember CoreNet chapter Benelux and Director Business Unit at Royal HaskoningDHV) facilitated this interactive session with 30 professionals. The programme consisted of discussions with the participants, presentations from experts and a panel discussion which was hosted by Erik Pasveer.

· Alexandra den Heijer, Associate Professor at Technical University Delft [Campus of the future]
· Anja Stokkers, Director Facility Management and Real Estate at Technical University Delft [Real Estate Strategy for the Technical University of Delft]
· Bart Valks, Staff member Real Estate at Technical University Delft [Use monitoring for better performance]
· Gerard Menting, Corporate Director Real Estate for Friesland Campina [Added value from a company perspective]

TAKE AWAYS:

1. The campus of the future is a city
Real estate supports the primary tasks of knowledge institutions and creates their urban environment. Therefore, a university campus as real estate object never stands alone but forms an integral part of a socio-physical context. There are five aspects which are defining a campus: academic (education & research), residential, related business, retail & leisure and infrastructure. A good campus entwines these aspects and gives the city an economic impulse.



2. Think about what distinguishes you
Successful campuses have a clear idea of their identity and theme in order to create synergy for their universities and businesses. An example is Food City around Wageningen University which has a leading position for Food Technology in the world and therefore adds value for the university and companies based on this campus.



3. Serendipity stimulates innovation
Knowledge workers from the academic world as well as corporates are inspired and stimulated by the presence of talent and knowledge. By sharing an environment and increasing the transparency of processes, professionals learn from each other and resources are used more effectively. There is a meeting of minds which enables innovation.

4. Bring campus inhabitants together in a community
Invest in the ‘in between space’. Change the perspective from the private space to public space. Facilitate informal gatherings on all levels; the corridor in offices, a café in the building and public and social facilities on campus level. This does not have to be permanent facilities. Temporary facilities enable the organisation to act quickly and based on needs of the inhabitants.

5. Show what you do
Express the identity of the organisations on building and campus level. By doing so, it enables organisations to tell their story. This is an advantage for organisations and it creates a look and feel for visitors.

6. Keep in contact with your users
By defining the things that matter for your users; such as the value added aspects for the catering concept, the optimal solution can be determined. Involve user information in your decisions. Do not define solutions up front, but facilitate the process to involve user information in the decision making process.

Participants found the breakfast session very inspiring. Remarkable was the feedback of several participants about the similarity of worlds (-the knowledge institutes and the business world) to create good concepts for real estate and facilities. These concepts require similar characteristics and processes in order to beneficially support the primary processes of universities and companies.

INTERESTED?
The CoreNet Knowlegde Center is accessible for all CoreNet members and has a variety of publications. Below you find the link to an interesting article about campuses.
Cultural Urbanism and Landscape Urbanism: Corporate Campus 3.0:
http://www2.corenetglobal.org/dotCMS/kcoAsset?assetInode=14581954

The presentations from the session are also uploaded to the Knowledge Center:

Presentation Anja Stokkers and Bart Valks, TU Delft:
http://www2.corenetglobal.org/dotCMS/kcoAsset?assetInode=15589890

Presentation Gerard Menting, Friesland Campina:
http://www2.corenetglobal.org/dotCMS/kcoAsset?assetInode=15589928

Presentation Alexandra den Heijer, TU Delft*:
http://www2.corenetglobal.org/dotCMS/kcoAsset?assetInode=15589977

*More information about her work can be found on the website ‘Managing the University Campus’, click here: http://managingtheuniversitycampus.nl/

For more information you can contact Ellis ten Dam (+31-653319260, Ellis.ten.dam@rhdhv.com)

Invitation


(klik hier voor de Nederlandse versie)

Dear Members,
CoreNet Global Benelux Chapter and TU Delft are pleased to invite you to the Breakfast session “Attractive Campuses”.

Date
Thursday April 24, 2014
Time
7.30 – 10.30h, including breakfast
Location
TU Delft, Building 36, EWI (Elektrotechniek, Wiskunde en Informatica), Mekelweg 4, 2628 CD Delft

During the breakfast session we will tell you the story of TU Delft and FrieslandCampina on attractive campuses, followed by a panel a panel discussion and a lively Q&A session.



Program

7:30u Arrival and breakfast
8:10u Welcome by Monique Arkesteijn, Chair CoreNet Global Benelux Chapter
8.15u What does TU Delft want to achieve with the Campus by Anja Stokkers, Director Facility Management and Real Estate TU Delft
8.30u Goals campus vision and monitoring instrument by Bart Valks, policy officer real estate development TU Delft
8.45u Talent needs talent, in order to grow talent by Alexandra den Heijer, associate professor Real Estate Management TU Delft
9.00u FrieslandCampina at Campus Wageningen UR by Gerard Menting, Corporate Director Real Estate, FrieslandCampina
9.15u Panel discussion facilitated by Erik Pasveer, Head of Spatial planning City of the Hague
10.00u Wrap up and networking until 10h30

Registration
Participation of the breakfast meeting on April 24th 2014 is free of charge. Registration is mandatory for this event, please go here to register. Registration is open until Monday April 16 2014.


Kind regards,
CoreNet Global Benelux Chapter  TU Delft
Monique Arkesteijn Anja Stokkers